The color swatch feature definitely improves customer experience if your website contained multiple color option products.
It turns the color variant dropdown into visually-appealing image swatches. When the purchasers click on a color variant, the system will display the appropriate product picture.
- In Collection page: It lets shoppers choose among the various color value of a product on the collection page without the need of reloading page or opening a new tab.
- In Product Detail page: It helps shoppers know the stock status of each variant and easily make their purchasing decision.
Check our demo here.